El Leñador

#branding #artdirection #typography

El Lenador brand identity featuring a hand-lettered logotype, rustic tableware, uniforms, and Mexican rotulacion-style signage for a Hermosillo asadero.

Outdoor rectangular sign with deep maroon background and black metal frame displaying El Lenador hand-lettered cursive logo in white with EST 2003 tagline against clear blue sky with power lines below
Three El Lenador restaurant staff members posing in white, black, and maroon uniforms with embroidered cursive logos
Overhead view of rustic artisan stoneware plates in earthy tan and brown tones arranged on weathered wooden table with black cast iron skillet featuring embossed El Lenador EST 2003 logo in center
Stack of cream-colored branded letterhead and invoice pads on wooden surface featuring El Lenador maroon cursive logo header with contact details and ruled form layout for restaurant orders
Hand-painted El Lenador mural on a gray block wall with cursive logo, cowbell icon, promotional text, hours, and address
Hand-drawn El Lenador logo sketch with golden marker lettering, pencil grid, and geometric cowbell studies